What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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Put A Spring In Your Step & Your Marketing…

Put A Spring In Your Step & Your Marketing…

A very happy holiday weekend to you whichever feast or occasion you may celebrate. For us, it’s Easter and London is bathed in glorious sunshine which has made it even happier as gardens burst into life. As the Attractor Factor is all about the power of inbound...

Expand Your Income Along With Your Skillset

Expand Your Income Along With Your Skillset

At a talk I went to recently the eminent speaker suggested that everyone should be embracing portfolio careers. In uncertain economic times and ever-changing industries and workplaces, it makes a lot of sense. It also makes sense in the digital world where I am always...

Become A Micro-Influencer And Make Maximum Profits

Become A Micro-Influencer And Make Maximum Profits

This week I’m going to talk content… Because you need to be using it in the right way. And one of those right ways is as a micro-influencer within your niche…but first take a look at this for an overview of what you should be doing right now:...

Why Story = Sales (And More)

Why Story = Sales (And More)

A big theme in marketing right now is the power of immersive storytelling. This extends across all kinds of markets and niches…and is enormously important to you as a marketer. Here’s how to harness that power…

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