Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

Latest On The Blog


It’s All About Conversions….Here’s How To Improve Yours

It’s All About Conversions….Here’s How To Improve Yours

You can drive all the traffic you want to your sites and pages but if those visitors don’t convert into leads and sales then there will be zero reward for your efforts. Here’s how to increase those conversions in multiple ways and all for free.

Follow The Trend To Success…

Follow The Trend To Success…

Trends are invaluable to marketers – they can help you spot a great niche and inspire all kinds of products and services. But the trick is to find a trend that will also last the distance. Here’s how.

What Puppies Have To Do With Marketing…

What Puppies Have To Do With Marketing…

I am writing you this while watching our new puppy twitching as she dreams. No, that is not an excuse for any typos (although she is mesmerising!) but to lead you into my suggestions on how you can find a topic/niche/market – whatever you want to call it – to propel yourself forward this year.

Hatch, Batch & Despatch…

Hatch, Batch & Despatch…

Social media marketing, blogging, email marketing...all excellent. All necessary. All can be a huge time suck. If you're feeling overwhelmed with any or all of these I have a top tip for you today: batching. But not just batching because if you throw repurposing into...

Why A Membership Site Is A Must And How To Build One For Free

Why A Membership Site Is A Must And How To Build One For Free

A membership site is a great way to build trust and a community which, in turn, brings you the customer loyalty that results in repeat buyers and long term subscribers. Here is how to build yours for little or no cost and in as little as one day.

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