Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

Latest On The Blog


Why Non-Sleazy Marketing Is Sexier…

Why Non-Sleazy Marketing Is Sexier…

Want to know the one huge thing I’ve noticed recently? Lots of great people who hate sleazy marketing as much as me so they’re doing things differently. I don’t know about you but I’m heartily sick of the bro marketing approach complete with ludicrous claims and...

The Power Of The Written Word…

The Power Of The Written Word…

Don’t know about you but I love to read, especially when it comes to learning new things. Videos are great but I have always turned to a book when I needed to find out how to do something. As a kid, it was things like how to look after ponies and how to survive in the...

Extend Yourself With These…

Extend Yourself With These…

For some reason, many people overlook browser extensions as a great way to perform all kinds of tasks for nada. Not me. I love a good browser extension so I’m sharing my favourites with you here...which means you can benefit too! All these extensions will save you...

Things That Help Me – And They’re All Free!

Things That Help Me – And They’re All Free!

We’ve had another holiday weekend here in the UK and mine has been very productive largely thanks to some new tools I’m using... So much so that I thought I would share all the things I’ve found out there this week with you so you can benefit from them as well. First...

How To Use DFY Content To Really Make You Money & Save You Time

How To Use DFY Content To Really Make You Money & Save You Time

Last week we talked content. This week we’re talking done for you content and how to use it to your best advantage. There are so many misconceptions about how to do this right – or even if you should do it at all – that I thought I would share resources with you that...

68 Secrets, Tips & Tools To Help You Create Irresistible Content

68 Secrets, Tips & Tools To Help You Create Irresistible Content

Content. A dirty word to some. The essence of effective marketing right now to others. Which camp am I in? The second, of course. And you should be too because your content is more important than ever. It’s the way your audience first clicks with you and then gets to...

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