There’s a saying that’s also great advice when it comes to anything online:
‘Own the racecourse.’
Algorithms come and go.
Social media platforms make and change their own rules.
The only way of making sure all of that affects you as little as possible is to have your own site.
But how do you do that if you’re not exactly techy and also have little or no budget?
Easy – you use one of these platforms or page builders, all available to you for absolutely nada at their entry level…
First up, Wix – much improved from its early, SEO-unfriendly days and one of the easiest to use if you have little or no tech skills:
Then there’s SnapPages, possibly the best website builder on the market today:
Want it responsive? Try WebFlow:
And if ecommerce – or integrating it – is important to you then take a look at Pixpa:
WordPress fan? Themify is a powerful drag and drop builder:
Once you’ve built your site, you’re going to need to SEO it and also make sure your content is SEO friendly.
Here are some tools to help you do that, again that won’t cost you a bean…
Starting with one of my favourites for keyword research, Answer The Public:
Then there’s the must-have Google Search Console:
https://search.google.com/search-console/about
Along with Google Trends so you can see the popularity of search terms over time as well as what’s hot right now:
https://trends.google.com/trends/
If you used WordPress then Rank Math is a great plugin to help you optimize your site:
Along with my absolute fave, Yoast SEO:
https://yoast.com/wordpress/plugins/seo/
Your TED talk this week is for those of you who’ve ever hesitated because you think it’s too late…or you’re too old to try something new…it looks at the real relationship between your ageyou’re your chances of success backed up by mathematics:
