by Amanda | Aug 4, 2019 | Weekend Takeaways
I’m still in myth-busting mode and one of the areas of marketing that is highly prone to all kinds of false information and, yes, fake news is email marketing. Of course things have changed when it comes to email marketing… We have all kinds of innovations such as...
by Amanda | Jul 28, 2019 | Weekend Takeaways
People love to tell you stuff, don’t they? Especially if you are new to something. They like to show off their expertise or knowledge by firmly telling you to do this or that. Often, as in IM, they will charge you for the privilege. The problem is that they are often...
by Amanda | Jul 21, 2019 | Weekend Takeaways
Edutainment…it’s not a word I coined but it’s one I like because I think it’s one of the best ways to learn. And one of the very best ways of being edutained is through video and podcasts because they are often livelier and have more impact than your average blog post...
by Amanda | Jul 14, 2019 | Weekend Takeaways
Last week I was talking to you about making marketing real… As in bringing it into the real world instead of the constantly virtual. This week we’re keeping it real and I’m doing that by giving you a behind the scenes look at my week as a marketer, brand strategist,...
by Amanda | Jul 7, 2019 | Weekend Takeaways
Ever get the feeling that IM is not real? That somehow all the digital stuff is dissatisfying because you can’t reach out and touch it? Funnily enough, I feel the same way sometimes which is why this week I’m exploring ways for you to combat that with some real life,...
by Amanda | Jun 30, 2019 | Weekend Takeaways
It was the hottest day of the year here in the UK yesterday and, in true Brit fashion, the rail tracks melted. I know this because I was on a train with my daughter as we ground to a halt halfway to London. I love train travel because it gives me time to think...
