Marketing Myths Busted For You

Marketing Myths Busted For You

People love to tell you stuff, don’t they? Especially if you are new to something. They like to show off their expertise or knowledge by firmly telling you to do this or that. Often, as in IM, they will charge you for the privilege. The problem is that they are often...
Let Me Edutain You…

Let Me Edutain You…

Edutainment…it’s not a word I coined but it’s one I like because I think it’s one of the best ways to learn. And one of the very best ways of being edutained is through video and podcasts because they are often livelier and have more impact than your average blog post...
Make Your Marketing Real

Make Your Marketing Real

Last week I was talking to you about making marketing real… As in bringing it into the real world instead of the constantly virtual. This week we’re keeping it real and I’m doing that by giving you a behind the scenes look at my week as a marketer, brand strategist,...
How To Promote Yourself & Your Stuff

How To Promote Yourself & Your Stuff

I’ve been organising a number of events recently and pulled off a major publicity coup with an upcoming one by getting it featured on a site that has a following of over 2M and a social media reach of twice that along with a substantial mailing list. That was as a...

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