What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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Why Nurturing And Getting Up Close & Personal Are All Important…

Why Nurturing And Getting Up Close & Personal Are All Important…

I started the day with a yoga class that went over some fundamentals but in ways that boost immunity for this time of year. Afterwards, I felt absolutely fantastic and, while I can’t promise to boost your immunity, I can give you ways to look at another marketing...

It’s All About Conversions….Here’s How To Improve Yours

It’s All About Conversions….Here’s How To Improve Yours

You can drive all the traffic you want to your sites and pages but if those visitors don’t convert into leads and sales then there will be zero reward for your efforts. Here’s how to increase those conversions in multiple ways and all for free.

Follow The Trend To Success…

Follow The Trend To Success…

Trends are invaluable to marketers – they can help you spot a great niche and inspire all kinds of products and services. But the trick is to find a trend that will also last the distance. Here’s how.

What Puppies Have To Do With Marketing…

What Puppies Have To Do With Marketing…

I am writing you this while watching our new puppy twitching as she dreams. No, that is not an excuse for any typos (although she is mesmerising!) but to lead you into my suggestions on how you can find a topic/niche/market – whatever you want to call it – to propel yourself forward this year.

Hatch, Batch & Despatch…

Hatch, Batch & Despatch…

Social media marketing, blogging, email marketing...all excellent. All necessary. All can be a huge time suck. If you're feeling overwhelmed with any or all of these I have a top tip for you today: batching. But not just batching because if you throw repurposing into...

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