I started the day with a yoga class that went over some fundamentals but in ways that boost immunity for this time of year. Afterwards, I felt absolutely fantastic and, while I can’t promise to boost your immunity, I can give you ways to look at another marketing fundamental that will boost its impact for this year…
And that fundamental is email marketing which went through a big shake-up last year thanks to GDPR.
Now that the digital dust is settling on that one, we can focus on some other emerging and lasting trends that you need to embrace.
First of all, I’d like you to look at this excellent infographic which outlines those trends and then we’re going to dive into them in more detail:
That infographic mentions interactive emails and if that has you scratching your head, here are some examples of interactivity – just hit the buttons on the left to open out the examples:
https://emailmonks.com/interactive-email-advancement.html
While the ever reliable Neil Patel has some ideas on how you can increase interactivity here – what is interesting to note is that interactivity has been a growing thing since 2017 according to him so this is one trend that is here to stay:
https://neilpatel.com/blog/increase-interactivity-emails/
With some more ideas here for rookies and email pros alike:
https://www.towerdata.com/blog/interactive-email-ideas#
You may have noticed the nurturing and personalization are both big trends in email marketing and while that’s great I believe you need to start even before sending out those emails with how you build your lists of subscribers in the first place.
One great way is through social media where you have already connected with like-minded folk and Facebook groups are the perfect example. Here’s how to build lists from those:
https://www.socialmediaexaminer.com/collect-email-leads-facebook-group/
As you know, Pinterest is also one of my favourite social media platforms so here’s how to collect subscribers there:
https://www.socialmediaexaminer.com/grow-email-list-pinterest/
If you’re wondering how on earth to ‘nurture’ your list, here’s an excellent strategy that worked so well for Hubspot it increased their engagement by 1000%:
https://blog.hubspot.com/marketing/email-nurturing-strategy-engagement-1000
While Marketo offer you their definitive guide to lead nurturing here:
https://uk.marketo.com/definitive-guides/lead-nurturing/
Your TED talk this week is on a subject that is dear to my heart as it’s something I always advocate – know your worth and then ask for it:
