Last week we looked at trends and how you can use them to pick a great niche or  market to enter, among other things.

This week we’re going evergreen and taking a closer look at another skill you absolutely need to master if you’re going to make it in any field where sales are involved…

And that skill is conversion.

You see, it’s all very well being able to pick a niche and drive traffic to your sites etc but if you can’t covert that traffic then all your efforts will result in zero reward for you.

So let’s start with this excellent overview of conversion how 98% of your visitors won’t convert and nine effective ways to achieve higher rates:

https://www.crazyegg.com/blog/how-convert-website-visitors-customers/

There are also some great tips here on figuring out why you’re not getting those conversions and what to do about it:

https://www.crazyegg.com/blog/traffic-and-conversions/

Of course, different conversion tactics and tips apply in different online environments. There are some good tips here for increasing conversions if you have an ecommerce site:

https://easy.roihunter.com/resources/conversion-rate-optimization/10-tips-on-how-to-improve-customer-experience-and-convert-traffic-into-sales

Then there are three good ways here to convert more of your blog traffic into sales:

https://topdogsocialmedia.com/convert-blog-traffic-sales/

And a 9 step guide here to getting higher conversions on your landing pages:

https://marketingland.com/9-step-guide-increase-landing-page-conversion-rate-202814

Then there are different ways to optimize your conversion methods such as content marketing with 13 essential tips here to convert traffic into sales using it:

https://www.jeffbullas.com/13-essential-content-marketing-tips-to-convert-website-traffic-into-sales/

Six ways to increase conversions using video here:

https://www.wordstream.com/blog/ws/2016/03/30/video-for-conversion-rate-optimization

And an excellent hour long training here on how to use social media insights to increase your conversions:

https://getuplift.co/social-listening-increase-conversions-using-social-media-insights/

For your TED talk this week, here’s a wonderfully uplifting one on three little risks you can take to increase your luck…try them and let me know how you get on:

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