Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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Have A Hug Along With These Goodies…

Have A Hug Along With These Goodies…

It’s cold. It’s dark (well, it is here in London)… It’s close to the end of a long year. And we all need a hug. So have one in the form of the following fab freebies to enhance your life and business. Let’s kick off with not 1 but 17 social media marketing courses to...

Ready. Aim, Target So You Do Less & Make More

Ready. Aim, Target So You Do Less & Make More

We’ve been talking about marketing trends for 2022 and, to me, there is a clear pattern… No matter what tactic you use or niche you choose, the most important thing is to be as human as possible in your approach while keeping focused and tightly targeted. That way you...

What You Need To Do To Succeed In 2022

What You Need To Do To Succeed In 2022

Over the past few weeks I’ve talked to you about holiday marketing and Black Friday, all of which means that something else is imminent… Yes – a brand new year is almost upon us and forewarned is forearmed so this week I am filling you in on all the marketing tips and...

Black Friday Bonanza: A Bunch Of Free Stuff For You To Grab

Black Friday Bonanza: A Bunch Of Free Stuff For You To Grab

It’s that time of year again… The elbows-out shopping fest that is Black Friday followed by Cyber Monday. And if you haven’t done a thing to prepare or even thought about it, fret not. Read on to discover promo ideas you can implement at the last minute as well as...

Stand Out, Sell More & Become An Online Superstar With Branding

Stand Out, Sell More & Become An Online Superstar With Branding

When people think of you and your online business or presence, what immediately springs to mind? Is it a clear image of your brand and everything it stands for? Do they instantly recognise your logo, your style or your voice? Or do you sink into the sea of mehness...

Woohoo…Happier Holiday Marketing With These Resources

Woohoo…Happier Holiday Marketing With These Resources

Woohoooooo….it’s Halloween, one of  my fave times of year… And in celebration we’re going to look at all things holiday marketing so you can make use of these tips and resources throughout this season and beyond. Let’s start with these 13 top ideas that are part...

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