Do you ever get sick of the cookie cutter, me-too, meh marketing/marketers that you see all around you?
Me too.
Which is why this week’s newsletter is dedicated to those marketers brave enough to be different, be themselves and, in at least one case, ‘stand the f*ck out’.
Seeing as he’s a genius at what he does, let’s start with Mr STFO himself, Louis Grenier, and his insanely brilliant podcast.
I especially love this episode on the mistakes to avoid when launching a product:
https://www.everyonehatesmarketers.com/podcast/mistakes-when-launching-product
Don’t forget to scroll down to the resource list which is standalone brilliant in itself.
Louis also produces what he calls his essays and this one is on how he raked in 60,300 with a single email:
https://www.everyonehatesmarketers.com/articles/60300
As he says, it’s a no-BS story.
I also love this one on the counter-intuitive way to achieve excellence:
https://www.everyonehatesmarketers.com/articles/counter-intuitive-achieve-excellence
You may also be interested in his no-BS marketing resources – some of my own faves are here:
https://www.nobsmarketingresources.com/
Someone else who has always done things his way is Andre Chaperon, email marketing genius among many other attributes.
You can find his take on marketing and how to do it differently here:
https://tinylittlebusinesses.com/
And take his email marketing course for absolutely nada here:
https://tinylittlebusinesses.com/email-marketing-course/
While on this page you can access three more courses for nada as well as his treasure trove of marketing insights:
https://tinylittlebusinesses.com/learn/
Marisa Murgatroyd is another brilliant marketer and branding expert who is not afraid to be herself in a sea of sameness.
Here she is on how to create a strong personal brand so you can stand out too:
I really like her 11 Facebook Tools Every Business Should Know:
While her Superhero Branding section is full of great ideas and resources:
https://www.liveyourmessage.com/superhero-branding
And her 4 Steps To Becoming Extraordinary is a must-read:
If there’s someone who’s unafraid to be himself it’s Paul Tasner who became an entrepreneur at the age of 66 – here’s how and why:
