Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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How To Be Pitch Perfect

How To Be Pitch Perfect

I had some questions this week about pitching and, as it’s a vital skill for so many of us, I thought I would share some resources on how to do it most effectively. Essentially, you’re pitching in every piece of sales or promotional material you put out there....

How To Make AI Your New Best Buddy

How To Make AI Your New Best Buddy

I was talking to a copywriter yesterday and, of course, the conversation turned to AI. In answer to my asking whether he felt threatened by it, he said no. He serves a niche market of clients, writes in his own unique voice and is confident that AI can’t and won’t...

Celebrate & Succeed With These…

Celebrate & Succeed With These…

It’s July…we’re halfway through the year…with lots to celebrate including, for some of you, the 4th of July… So why not celebrate together with this smorgasbord of marketing goodies I’ve found for you from across cyberspace. Let’s start with this collection of 71...

Get the whole world to fall in love with what you do

Get the whole world to fall in love with what you do

Last week I talked about building a business you love. This week I’m talking about how to get your customers and audience to love you… So that they buy more, read more and just want more from you! Let’s start with some wise words on the subject from the online genius...

How To Love Your Life & Business

How To Love Your Life & Business

In one of the masterminds I belong to, a member recently posted something that struck a chord: ‘I’ve realised I’m not a coach. I’m an author.’ Yes, she’d turned her expertise into a book rather than a course or a coaching offering and was much happier for it… Not to...

Why you need to go on a dinosaur hunt…

Why you need to go on a dinosaur hunt…

Today I went on a dinosaur hunt. Not just any old dinosaur hunt but one in gorgeous woodland where volunteers created it by hiding model dinos in among the trees for everyone to enjoy. It made an already lovely walk so much more fun and is such a simple idea…but one...

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