Happy Palindrome Day – apparently the first truly international one for 909 years.
To celebrate, I’m adding an international flavour (that’s how we spell it in good old Blighty) to your Weekend Takeaways…see if you can spot where I do that.
Let’s start by following on from last week where I shared some video creation resources and specifically some for YouTube.
I keep telling you that YouTube is going to be huge this year – when isn’t it? – so here is an excellent tutorial on how to turn your YouTube viewers into subscribers and leads:
YouTube recently overtook Facebook as the second most visited site on the web and is essentially a search engine. If you caught my video tip earlier in the week, I showed how I use it to find great headlines and, of course, you conversely need to create great headlines to get found on YouTube.
There are great tips on how to do that and much more here:
https://sproutsocial.com/insights/how-to-promote-your-youtube-channel/
Translating your videos opens them up to a whole new audience on YouTube and here’s how to do that easily here:
https://ignitevisibility.com/how-to-easily-translate-youtube-videos-in-new-languages/
You’ve probably realised by now that I’m a big fan of infusing emotion into marketing, and using it to trigger yet more emotions, for the plain and simple reason that it works.
Video is an especially good medium for this as you can use strong characters and narrative elements alongside emotive visuals and sound.
Here’s Ezra Firestone being interviewed on how to use videos to create emotional connection:
And here are 6 psychology backed hacks to help you get even more engagement with your videos:
https://blog.hubspot.com/marketing/psychology-hacks-for-making-engaging-videos
While here are four ways to dominate the competition using video marketing including one well-known international symbol of friendliness and openness:
Your TED talk is on something we all need wherever we are and that’s confidence – how to build it and how to spark it in others:
