Earlier in the week I shared some resources that delved into persuasion and how you can implement it in your marketing.
I want to take that a bit further and show you how you can use persuasion as well as other amplifying techniques in multiple differing situations with one ultimate aim…
To get more engagement and sales.
To kick off, here are 19 persuasion techniques you can use in product descriptions:
And 6 principles of persuasion you can use to persuade anyone to do anything along with a useful recap of Cialdini’s principles of persuasion:
https://www.referralcandy.com/blog/persuasion-marketing-examples/
With more here from Derek Rucker, a professor of marketing at Northwestern’s Kellogg School of Management whose research focuses on persuasion and consumer behaviour:
https://www.entrepreneur.com/article/254661
Then we have Neil Patel on how to use Cialdini’s principles to improve your content marketing strategy:
And 23 techniques from Active Campaign that you can apply to your messages and email marketing to make them more persuasive:
https://www.activecampaign.com/blog/persuasion-techniques-and-methods
With more here on leveraging those principles in your email marketing:
You can also apply persuasion techniques in your social media marketing as you will learn here:
There’s also an excellent podcast episode here on persuasion and influence marketing along with useful show notes:
Your TED talk this week is a classic from a legendary ad man – Rory Sutherland with some life lessons for you:
