Marketing Myths Busted For You
People love to tell you stuff, don’t they? Especially if you are new to something. They like to show off their expertise or knowledge by firmly telling you to do this or that. Often, as in IM, they will charge you for the privilege. The problem is that they are often...
Let Me Edutain You…
Edutainment…it’s not a word I coined but it’s one I like because I think it’s one of the best ways to learn. And one of the very best ways of being edutained is through video and podcasts because they are often livelier and have more impact than your average blog post...
Make Your Marketing Real
Last week I was talking to you about making marketing real… As in bringing it into the real world instead of the constantly virtual. This week we’re keeping it real and I’m doing that by giving you a behind the scenes look at my week as a marketer, brand strategist,...
How To Turn Your Marketing Into An Event…Online & Off!
Ever get the feeling that IM is not real? That somehow all the digital stuff is dissatisfying because you can’t reach out and touch it? Funnily enough, I feel the same way sometimes which is why this week I’m exploring ways for you to combat that with some real life,...