Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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Gifts For You In This Season Of Giving

Gifts For You In This Season Of Giving

This is the season of giving… And in that spirit I am giving you three things: great resources for you, great resources for your business and great inspiration for the week ahead. Let’s start with you and the fact that this time of year is almost inevitably stressful,...

Inspiration For You And Your Content

Inspiration For You And Your Content

I don’t know about you but at this time of year my energy and inspiration are running low. Something to do with long, dark nights in the northern hemisphere and being stuck in the depths of winter… If that’s you too then I have a treat in store because I’ve gathered...

Forget Shiny – Plug Into The Power of Storyselling

Forget Shiny – Plug Into The Power of Storyselling

I know, I know…I promised to point out any particularly spectacular Black Friday deals to you this week. Truth is, I was largely underwhelmed. So, as an antidote to all that shiny nothingness, I’m going to talk evergreen this week, specifically some powerful ways to...

More Fabulous Freebies For You & Your Business

More Fabulous Freebies For You & Your Business

Welcome to Week Two of your great giveaways bonanza – an unashamed smorgasbord of stupendous stuff you can snaffle for absolutely nada. Before we begin, a word of advice: only take what you can use. Otherwise, and especially in this week of Black Friday madness, you...

33 Fabulous Freebies To Be Thankful For…

33 Fabulous Freebies To Be Thankful For…

It’s nearly Thanksgiving…which is not something we Brits normally celebrate except that my daughter’s birthday always falls close to it so in this house we give thanks and then some… Besides, who doesn’t love an excuse to celebrate? And to do just that, I am devoting...

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