Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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I Goofed And That’s Great! Here’s Why…

I Goofed And That’s Great! Here’s Why…

This morning I woke up very early, spotted something so exciting I grabbed it immediately and then emailed my subscribers to tell them about it in case they wanted to get it too. So far, so good. Except that it was only much later I noticed that the subject line...

Brand Yourself To Stand Out This Year & Beyond

Brand Yourself To Stand Out This Year & Beyond

So today I have been buried in branding… Or rather, rebranding. And it’s something I’d like you to think about as well as we gaze ahead at this year full of new possibilities (and success). It’s a subject that has become unnecessarily complicated so let me briefly...

Winning Niches For 2020

Winning Niches For 2020

How are you doing today? It was back to school day in this household and straight into exams for my daughter. Remember those? You might even still be doing them but I, for one, am glad all that is behind me… And that one of the beauties of working for myself is that...

Your Wake-Up Call

Your Wake-Up Call

It’s your very first Wake Up Call… On the very first Monday of 2020. Welcome to my brand new daily newsletter! You can expect actionable tips, a motivational nudge and possibly even a recipe or two for something brain and creativity-boosting…(yes, chocolate counts)…...

Your 2020 Game Plan Part One

Your 2020 Game Plan Part One

Your first newsletter of the year and I have some big announcements to make. A new year is always a good opportunity for a fresh start or at least one or two new ideas and that’s what I am announcing today because from tomorrow you will get a short, sweet newsletter...

My 2020 Vision For You

My 2020 Vision For You

I promised you a bumper end of year/decade edition and here it is… And I’m calling it my 2020 Vision for You (drumroll). That’s because I’m going to lay out not just what I predict will happen over the coming year and beyond but what I think you should be doing to not...

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