Latest On The Blog
LIke It Long? Good. You Should.
I love it when people try to kill things off… As in, ‘the death of email,’ ‘the death of blogging,’ or the one I especially love: ‘the death of long form copy.’ Long form copy, aka the sales letter as you and I know and (hopefully) love it, is more effective than ever...
Why Your Story Matters In Your Marketing
I teach in my new Easy Peasy Copy the importance of story when it comes to copywriting and marketing. It is important, however, to use story in the right way. Stories should inject that sense of connection and humanity into your sales pages, marketing content and...
One of My Fave YouTube Hacks
I made this quick video for you to show you my fave YouTube hacks for finding great headlines and even great ideas for content and new products: https://www.youtube.com/watch?v=6cDjIVcIeiI&feature=youtu.be And if you want unlimited YouTube traffic, try this:...
10 x Your Content In Half The Time
Some ideas to get your mind ticking this week because we’re going to take some content trends and figure out shortcuts for you so you can feed people with the stuff they want and need in half the time… Or even less... With around 10 x the impact if you use all my...
Why Being Real Is The Way To Succeed
Hello and, following on from yesterday's post, I wanted to talk to you today about authenticity. Now, yesterday you may remember I spoke about making things snackable, as in easily digestible. And that's because attention spans are shorter. People don't have as much...
Make It Snackable
I have some more thoughts for you today, and I'm multitasking because I'm also cooking supper here... So I decided to talk to you about things that are snackable. It's not just because I'm in my kitchen. It's because I've noticed, as many other marketers have, that...