What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

Latest On The Blog


Why Storytelling Is More Important Than Ever In Your Marketing

Why Storytelling Is More Important Than Ever In Your Marketing

Let me tell you a story… Powerful words. Words we have been conditioned to love since childhood and which fulfil some of our deepest needs. But stories are not just for kids – they infuse our lives. We watch them on screens, read them in books and tell them to one...

Get Your Mother’s Day Gifts Here

Get Your Mother’s Day Gifts Here

It’s Mother’s Day here in the UK so that means a whole bunch of fab gifts for you in the form of all these incredible resources I’ve found… Starting with some stunning stock images you can grab for nada – you may already know a few of these sites but others may be...

Boost Your Business With Audio

Boost Your Business With Audio

I spent some time today on Clubhouse, the invitation only app which is all audio…and it is an absolute joy. There is something about hearing someone’s voice that instantly deepens your connection with them without the stress for the speaker of video or even written...

The Latest Ways To Market On Social Media

The Latest Ways To Market On Social Media

Social media has become more important than ever over the past year with limited opportunities to socialise in person for most of us. That means it’s also more important for you as a marketer because that’s where your audience is hanging out. Of course, social media...

It’s All Freeeeeeeeeeeeeeeeeeeee

It’s All Freeeeeeeeeeeeeeeeeeeee

This week we’re celebrating… Only I can’t tell you exactly what we’re celebrating as yet. Never fear because all will be revealed and, in the meantime, party on with this fabulous collection of freeeeeebies I have scoured the net to find for you… Let’s start with this...

Why Relationships Make For Marketing Success

Why Relationships Make For Marketing Success

Happy Valentine’s Day! Now, I know this is not the easiest of Valentine’s Days for many people so what we’re talking here is all kinds of love. We’re going to start with a look at relationship marketing, then move on to the relationship niche (so hot right now) and...

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