Social media has become more important than ever over the past year with limited opportunities to socialise in person for most of us.
That means it’s also more important for you as a marketer because that’s where your audience is hanging out.
Of course, social media is ever evolving and innovating, coming up with new ways to engage people to keep them on their platforms. This week I’m going to take a look at some of those tweaks and innovations so that you can make the most of them.
The first is social audio which is growing along with Clubhouse, Twitter Spaces and Fireside. No idea what I’m talking about? No worries – it’s all here along with how you can benefit from it as a marketer:
With more on the right and wrong ways to use Clubhouse here:
https://www.thedrum.com/opinion/2021/02/17/the-right-and-wrong-ways-marketers-can-use-clubhouse
And here:
And more on Twitter Spaces for marketers here:
Something else that is fairly new but growing all the time are Instagram Reels…learn the right strategy for using them and how to do more with them here:
With five ways to get started with them for marketing campaigns if you’re brand new to this here:
And some more great tips here:
https://blog.hubspot.com/marketing/instagram-reels
For your self-care this week, here’s a selection of great apps to try:
And a wonderful collection of calming and relaxing resources here:
https://blog.calm.com/take-a-deep-breath
Your TED talk this week is on how to plug into your hard-wired happiness (I promise you, it’s there):
