I spent some time today on Clubhouse, the invitation only app which is all audio…and it is an absolute joy.
There is something about hearing someone’s voice that instantly deepens your connection with them without the stress for the speaker of video or even written content.
Part of one discussion centred around the power of audio for marketing and engagement because of this and so I’m going to share some resources with you so you can try it for yourself.
And no, that does not include spare invitations to Clubhouse…
First up, here’s an excellent look at why audio is so powerful for marketing along with 6 ways to boost your brand:
With 5 ways to use it specifically for B2B marketing here:
https://blog.hubspot.com/marketing/use-audio-b2b-marketing
Of course, one of the main methods suggested is podcasting which is exploding as we speak…so here’s how to start your own:
https://www.thepodcasthost.com/planning/how-to-start-a-podcast/
Just starting a podcast won’t have your audience rushing to you.
As you know, you need to think bigger and better than ‘build it and they will come,’ so here’s how to promote your podcast:
With some great tactics from 50 successful podcasters here:
https://www.buzzsprout.com/blog/podcast-marketing
And to show you just how powerful audio and podcasts can be, your self-care resources this week are in the medium.
Not Another Anxiety Show is brilliant and has interviews with experts who talk through all kinds of issues to do with anxiety:
http://www.panicandanxietycoach.com/podcast/
The Tony Robbins show covers everything from motivation to handling major life changes:
While the Habit Coach is wonderful for getting you to actually follow through on those tweaks and habit changes you keep telling yourself you’re going to make:
https://podcasts.apple.com/us/podcast/the-habit-coach-with-ashdin-doctor/id1445665622
Your TED talk this week addresses another kind of wellbeing – your financial health. Here’s how to improve it using ten steps in just one day:
