Let me tell you a story…
Powerful words.
Words we have been conditioned to love since childhood and which fulfil some of our deepest needs. But stories are not just for kids – they infuse our lives.
We watch them on screens, read them in books and tell them to one another every day in big and small ways…
We also ingest them in all kinds of marketing and advertising. And now, more than ever, story is a vital ingredient for your marketing too.
Stories engage and connect – two things we all crave right now after a year of lockdowns and separation. So this week I am sharing storytelling resources with you that will make all your marketing efforts so much more powerful.
First, this reminder why story is so important in marketing:
Then this rather wonderful storytelling guide:
As well as this on how to persuade any audience with storytelling:
Video storytelling is an extremely effective tactic – possibly the most powerful one you can use right now:
While here’s some excellent advice on using it in your content marketing:
And even more unmissable wisdom here from the masters of storytelling at Copyblogger:
As for email marketing, here’s a superb case study on how to increase engagement through story:
There’s even a story to help with your self-care courtesy of the late Wayne Dyer. I met Wayne when he came to London some years back and he was a lovely, humble man who took the time to come out and mingle with his audience in the intermission – something no other big name on the stage that day did:
Your TED talk this week is on the 7 keys to good storytelling:
