What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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Run A Challenge For More Engagement, Traffic & Customers

Run A Challenge For More Engagement, Traffic & Customers

This week I’ve been running a challenge for you as well as launching something related closely to it. Challenges are a great way to get more engagement and interactivity – both vital elements to online marketing in 2021 and beyond. Best part? You can use challenges to...

Have A Hug Along With These Goodies…

Have A Hug Along With These Goodies…

It’s cold. It’s dark (well, it is here in London)… It’s close to the end of a long year. And we all need a hug. So have one in the form of the following fab freebies to enhance your life and business. Let’s kick off with not 1 but 17 social media marketing courses to...

Ready. Aim, Target So You Do Less & Make More

Ready. Aim, Target So You Do Less & Make More

We’ve been talking about marketing trends for 2022 and, to me, there is a clear pattern… No matter what tactic you use or niche you choose, the most important thing is to be as human as possible in your approach while keeping focused and tightly targeted. That way you...

What You Need To Do To Succeed In 2022

What You Need To Do To Succeed In 2022

Over the past few weeks I’ve talked to you about holiday marketing and Black Friday, all of which means that something else is imminent… Yes – a brand new year is almost upon us and forewarned is forearmed so this week I am filling you in on all the marketing tips and...

Black Friday Bonanza: A Bunch Of Free Stuff For You To Grab

Black Friday Bonanza: A Bunch Of Free Stuff For You To Grab

It’s that time of year again… The elbows-out shopping fest that is Black Friday followed by Cyber Monday. And if you haven’t done a thing to prepare or even thought about it, fret not. Read on to discover promo ideas you can implement at the last minute as well as...

Stand Out, Sell More & Become An Online Superstar With Branding

Stand Out, Sell More & Become An Online Superstar With Branding

When people think of you and your online business or presence, what immediately springs to mind? Is it a clear image of your brand and everything it stands for? Do they instantly recognise your logo, your style or your voice? Or do you sink into the sea of mehness...

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