We’ve been talking about marketing trends for 2022 and, to me, there is a clear pattern…
No matter what tactic you use or niche you choose, the most important thing is to be as human as possible in your approach while keeping focused and tightly targeted.
That way you will find you do less and make more simply by not wasting your time on the wrong markets and people.
It’s crucial to not only know your audience but also to know how they want to communicate with you. Yes, communication. That’s also key.
So with all that in mind, let’s start by looking at how you identify your target audience so that you can give them all of the above and more.
This is an excellent primer from Neil Patel on doing just that:
https://neilpatel.com/blog/target-audience/
I also like these three simple steps you can use to identify your target audience:
If you’ve ever used my Target Audience worksheet – provided with many of my courses – then you will know that I am a big fan of psychographics.
Psycho what??
All is revealed here:
https://blog.hubspot.com/insiders/marketing-psychographics
Once you’ve identified your target audience, you need to know how best to communicate with them.
Here are some great tips on that:
https://blog.thatagency.com/how-to-reach-your-target-audience
With some more here that also neatly explains the difference between your target audience and your target market:
https://www.oberlo.co.uk/blog/target-audience
Social media is one of the easiest and best ways to communicate with your target audience but you do need a strategy otherwise you will find yourself overwhelmed.
Here’s how to create your own for 2022:
https://sproutsocial.com/insights/social-media-marketing-strategy/
Your TED talk this week is on one of my favourite topics, growth mindset, and the power of believing you can improve:
