This week I’ve been running a challenge for you as well as launching something related closely to it.
Challenges are a great way to get more engagement and interactivity – both vital elements to online marketing in 2021 and beyond.
Best part?
You can use challenges to achieve many different objectives, from launching to building a list and driving more traffic.
With that in mind, this week we’re going to take a look at how you can run your own challenge in different situations to achieve multiple marketing objectives.
Let’s start with this – 7 steps to creating your first online challenge:
With some more ideas here:
And if simplicity’s your thing – trust me, it’s mine – you’ll love this approach:
https://www.productiveandfree.com/blog/create-a-challenge
The great thing about challenges is that they are flexible and can last as long, or as short, as you wish. It’s all about the outcome you want to achieve.
You can, for instance, run a 5 day challenge for a launch:
http://www.heartsoulhustle.com/blogs/the-complete-5-day-challenge-launch-strategy
Or a 30 day challenge which will build engagement and your audience with it:
If you want to build or strengthen a social media community then you can run a challenge on that particular platform, in this instance Facebook:
https://wave.video/blog/how-to-launch-facebook-challenge/
While if you have a membership site, a challenge can also help bring in new members:
I hope that’s got you thinking and that you’re enjoying my challenge. It’s the last day tomorrow but you can still join in by opting in here.
Your TED talk this week is wonderfully thought-provoking…three things to ask yourself about everything you do:
