The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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Ready. Aim, Target So You Do Less & Make More

Ready. Aim, Target So You Do Less & Make More

We’ve been talking about marketing trends for 2022 and, to me, there is a clear pattern… No matter what tactic you use or niche you choose, the most important thing is to be as human as possible in your approach while keeping focused and tightly targeted. That way you...

What You Need To Do To Succeed In 2022

What You Need To Do To Succeed In 2022

Over the past few weeks I’ve talked to you about holiday marketing and Black Friday, all of which means that something else is imminent… Yes – a brand new year is almost upon us and forewarned is forearmed so this week I am filling you in on all the marketing tips and...

Black Friday Bonanza: A Bunch Of Free Stuff For You To Grab

Black Friday Bonanza: A Bunch Of Free Stuff For You To Grab

It’s that time of year again… The elbows-out shopping fest that is Black Friday followed by Cyber Monday. And if you haven’t done a thing to prepare or even thought about it, fret not. Read on to discover promo ideas you can implement at the last minute as well as...

Stand Out, Sell More & Become An Online Superstar With Branding

Stand Out, Sell More & Become An Online Superstar With Branding

When people think of you and your online business or presence, what immediately springs to mind? Is it a clear image of your brand and everything it stands for? Do they instantly recognise your logo, your style or your voice? Or do you sink into the sea of mehness...

Woohoo…Happier Holiday Marketing With These Resources

Woohoo…Happier Holiday Marketing With These Resources

Woohoooooo….it’s Halloween, one of  my fave times of year… And in celebration we’re going to look at all things holiday marketing so you can make use of these tips and resources throughout this season and beyond. Let’s start with these 13 top ideas that are part...

KISS and Make Moolah

KISS and Make Moolah

Does tech overwhelm ever stop you creating something like a product or a course? Or maybe it’s simply creation overwhelm…with just the very thought of making all that stuff proving to be too much. But what if you didn’t have to create anything or very little...

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