Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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What Would You Do If You Had To Start Over?

What Would You Do If You Had To Start Over?

What would you do if you lost it all and had to start again? It’s a perennially popular question asked of entrepreneurs and, indeed, anyone who has the guts to go out on a limb and create something of their own. I’ve had a small taste of how it feels this week due to...

Inspiration To Ignite You This Year

Inspiration To Ignite You This Year

Don’t know about you but I could do with a dose of inspiration… After all, we’re entering that second week of January when supposedly we’re all raring to go but the truth is some of us are barely waking up. And quite right too – nothing wrong with rest and even...

Kick Off The New Year With These Fabulous Freebies

Kick Off The New Year With These Fabulous Freebies

So here we are…2022. A brand new year. Let’s make it a great one. Rather than writing lists of resolutions or setting impossible goals, I suggested you might want to do one thing that would make more of a difference and that’s believe in yourself. Really believe in...

How To Use Story For More Pleasure & Profit

How To Use Story For More Pleasure & Profit

I love these strange days between Christmas and New Year. It’s the time when we eat plates of strange leftover mixtures, watch endless reruns on TV (right now it’s West Side Story) and revel in the lack of pressure. Or at least, I do. I hope you do too because that...

Jingle Bells…Goodies All The Way

Jingle Bells…Goodies All The Way

Less than a week to go until the big day which probably means you’re trying to get everything done in time. With the added stress of the past 20 months, it’s important to keep looking after yourself…or at least, let me spoil you with the best stuff for nada I could...

Run A Challenge For More Engagement, Traffic & Customers

Run A Challenge For More Engagement, Traffic & Customers

This week I’ve been running a challenge for you as well as launching something related closely to it. Challenges are a great way to get more engagement and interactivity – both vital elements to online marketing in 2021 and beyond. Best part? You can use challenges to...

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