I’ve been doing keyword research today, helping with a great project that will help children, young people and their families.
The death of SEO, like so many other things, has been greatly exaggerated…
So here are some resources to teach you the latest and best techniques as well as the tools to use.
First up, an excellent primer from Google…and they should know:
https://developers.google.com/search/docs/beginner/seo-starter-guide
And another one from Moz, one of my fave tools as you will see below:
https://moz.com/beginners-guide-to-seo
Then there is this effective SEO strategy for 2022:
https://backlinko.com/seo-strategy
Plus 12 of the latest techniques to increase organic traffic:
https://www.semrush.com/blog/seo-techniques/
As for those tools, the aforementioned Moz is brilliant and offers a generous 30-day trial:
Semrush has a decent basic version and offers a trial of their Pro upgrade:
Answer The Public aggregates Google autocomplete suggestions and gives you word clouds that group related queries:
While Question DB shows you the questions people ask on websites and forums related to your particular topic rather than just keywords:
And Also Asked aggregates the Google People Also Ask Data which is pure gold when it comes to keyword research:
Don’t forget that all of the above are useful for content creation and social media hashtags as well as simply SEOing your sites.
Your TED talk this week is the extraordinary Dean Furness talking about how important it is to stop comparing yourself to others to overcome challenges – when you see this, you’ll understand just how extraordinary he is:
