Content.
A dirty word to some.
The essence of effective marketing right now to others.
Which camp am I in?
The second, of course.
And you should be too because your content is more important than ever.
It’s the way your audience first clicks with you and then gets to know you.
It’s how you get your message out there and people flocking to you because they love what you share.
In a very noisy online world, having content that stands out is crucial. That means you need to free up your own, unique voice, know what your audience wants and give it to them.
Easier said than done?
Of course.
But that’s what I’m here for – to help you do just that with this excellent selection of resources.
We’ll kick off with this from Neil Patel because he is an absolute master of content in all its forms, written, visual and video:
https://neilpatel.com/blog/ingredients-of-great-content/
Then there’s this from one of the best sources of inbound marketing advice and training which gives you 12 tips to take your content writing to the next level:
https://blog.hubspot.com/marketing/professional-content-mistakes
Plus 40 actionable tips for you here:
https://coschedule.com/blog/content-writing-tips
And 10 secrets here to help you write content better and faster:
https://www.searchenginejournal.com/write-content-better-faster-secrets/381184/
Now for some tools to help you create that content more easily…
Focus Writer is for you if you need a clean, distraction-free writing environment:
https://gottcode.org/focuswriter/
While StayFocused is a browser extension that limits the time you spend on certain websites – ideal if you lose endless hours surfing social media:
https://chrome.google.com/webstore/detail/stayfocusd/laankejkbhbdhmipfmgcngdelahlfoji?hl=en
The Hemingway editor allows you to paste your content into the tool and it will analyze it sentence by sentence, making your writing bolder and clearer:
While Grammar Girl will help you decide whether to use affect or effect and clear up all kinds of other writing conundrums:
http://www.quickanddirtytips.com/grammar-girl
Although if you just want a tool rather than lots of tips, Grammarly will check and correct your grammar for you:
And finally, make sure your writing is SEO friendly with my fave plugin, Yoast:
All of the above are yours for absolutely nada.
Your TED talk this week will help you with someone that stops many people from ever learning or creating anything, let alone content…Tim Ferriss on how to smash fear:
