What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

Latest On The Blog


How To Thrive In A Recession

How To Thrive In A Recession

Greetings from a hot and sunny London. I know – not what you expected to hear but it’s not all grey skies and umbrellas here in the land of Paddington Bear. What it is though, is a changed city post pandemic, as I’m sure everywhere is right now. People are not...

You Need A Plan…Here’s How To Get One

You Need A Plan…Here’s How To Get One

Sooooo… We’re more than halfway through the year. It’s the 4th of July tomorrow for those of you celebrating (have a great one!). How’s the online thing going? Still floundering around trying this, that and every other shiny new tactic/hack/pushbutton solution that’s...

Magic, Mentalism & Marketing

Magic, Mentalism & Marketing

Persuasion… Voodoo trickery or scientific brain manipulation? Actually, it’s a little bit of both and it’s one thing you need to be able to do if you want people to buy from you. And you do want people to buy from you, right? Whether that’s products, services,...

This Is What People Want…

This Is What People Want…

What do people want? The perennial question for a marketer or anyone running an online business. Or at least, it should be. Fashions and trends change, some niches and markets are evergreen and some are fleeting. I think it’s always best to start from the perspective...

Grab A Load Of Free Marketing Guides & Templates

Grab A Load Of Free Marketing Guides & Templates

We had the most glorious sunny weekend here complete with the local fair at which lots of small, local businesses were selling their goods. I was impressed by how many had their online presence and marketing so professionally organised – a consequence partly of the...

Lots Of Freebies For The Jubilee!

Lots Of Freebies For The Jubilee!

Here in the UK we’re coming to the end of the longest ever weekend for the Queen’s Platinum Jubilee...and what a weekend it’s been. The highlight for me was probably the Queen taking tea with Paddington Bear – and if you think I’ve lost my mind, Google it. Aside from...

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