Persuasion…
Voodoo trickery or scientific brain manipulation?
Actually, it’s a little bit of both and it’s one thing you need to be able to do if you want people to buy from you.
And you do want people to buy from you, right?
Whether that’s products, services, something you are promoting…
Being able to sell so that people will buy is key.
Yes, even if you think selling is a dirty word. In which case, replace ‘selling’ with ‘serving’ and you’ll not only feel a whole lot better about it…you’ll sell a whole lot more too.
So back to that fundamental persuasion thing and here’s a good guide to what it is and how it’s so important to effective marketing:
Of course, persuasion is essential to copywriting – here are three techniques you can use to ramp up your results:
Then there’s this – the ultimate guide to persuasive online content and copy writing:
With some more great techniques here:
https://www.ingramspark.com/blog/how-to-write-persuasive-marketing-copy
You can also apply persuasion techniques to video – here is how to apply the 6 persuasion principles in your video marketing:
And if you’re wondering what those principles are – or need a refresher – hers’s a simple summary:
Persuasion can arguably cross over into manipulation and studying the techniques mentalists use to literally hack people’s minds can pay great dividends in your marketing.
Here’s one of the best in the world, Keith Barry, showing you how it’s done in your TED talk this week:
While another great TED talk by a mentalist (yes, two for the price of one) is this from Derren Brown:
And if you’re wondering how marketing and mentalism coincide, here are 5 marketing tips you can take from one of the greatest of them all, Harry Houdini:
