What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

Latest On The Blog


Build A List That Loves You…The Easy Way!

Build A List That Loves You…The Easy Way!

I promised you a bumper edition on list building so here we go… But before we dive in, I want to look at this from a different angle. Rather than looking at it from the same old position of building a list of subscribers and prospects, think about it instead as a way...

Be Happier, Be More Successful

Be Happier, Be More Successful

Tomorrow it’s Blue Monday aka the third Monday in January which some people believe is the most depressing day of the year. Whether you believe that or not, January is never an easy month in the northern hemisphere so I thought this week I would give you tips on...

How To Use AI In Your Email Marketing

How To Use AI In Your Email Marketing

The other day I gave you some ideas on how to effectively use AI in your marketing. As we’ve been talking about email and content marketing and how vital both are, I thought I would share some more ideas here on how AI can help you with both. Let’s start with email...

Woohoo – It’s Brand New!

Woohoo – It’s Brand New!

So here we are – a brand new year. And that means I’m going to focus on what you need to prioritise for success this year. Top of the list is email marketing. After last year’s Twitter debacle along with every tricky algorithims on Facebook, now more than ever you...

Set Yourself Up For An Amazing New Year

Set Yourself Up For An Amazing New Year

It strikes me as a good time to reflect on the year that has just gone…what did you achieve? What were your disappointments and triumphs? What can you learn from all of it? Most importantly, what do you want to` achieve in the coming year? And how are you going to set...

Marketing trends you need to know for 2023

Marketing trends you need to know for 2023

Here we are almost at the end of 2022 and you know what that means... It’s time to look ahead to 2023 and all the marketing trends you need to know about this coming year. Not that you need to leap on them all – you just need to know which will work best for you as...

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