The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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Sites You Won’t Be Able To Live Without…and they’re all free

Sites You Won’t Be Able To Live Without…and they’re all free

I had the most glorious morning, eating a still warm from the oven almond croissant from my favourite deli before wandering along to the local car boot sale. There;’ I got chatting to a lady at one of the stalls as I browsed her stuff. She told me how everything was...

Own The Racecourse…

Own The Racecourse…

There’s a saying that’s also great advice when it comes to anything online: ‘Own the racecourse.’ Algorithms come and go. Social media platforms make and change their own rules. The only way of making sure all of that affects you as little as possible is to have your...

Let’S Get Engaged…

Let’S Get Engaged…

I was talking about engagement earlier this week and how vital it is, especially when many people are Zoomed out. Videos and webinars are all well and good but I totally understand Zoom fatigue as well as that sense of exhaustion that overcomes you at the thought of...

Succeed By Being More You…And Some People Who Did

Succeed By Being More You…And Some People Who Did

Know what I hate? Mediocrity. And there’s a lot of it about. Along with way too much me-too marketing, much of it fuelled by the ‘follow me and you’ll be fab’ brigade. I don’t know if you’ve noticed but I spend my life encouraging you to be you – in other words, to...

How To Thrive In A Recession

How To Thrive In A Recession

Greetings from a hot and sunny London. I know – not what you expected to hear but it’s not all grey skies and umbrellas here in the land of Paddington Bear. What it is though, is a changed city post pandemic, as I’m sure everywhere is right now. People are not...

You Need A Plan…Here’s How To Get One

You Need A Plan…Here’s How To Get One

Sooooo… We’re more than halfway through the year. It’s the 4th of July tomorrow for those of you celebrating (have a great one!). How’s the online thing going? Still floundering around trying this, that and every other shiny new tactic/hack/pushbutton solution that’s...

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