Latest On The Blog
People Don’t Buy What They Can’t Find
This week I want to talk about one of the biggest problems people have which is getting found online. Not because your product isn't good enough or your copy is terrible… But because the people who would happily buy it have no idea it exists. They're out there right...
Why Most Memberships Fail
This week I want to focus on membership sites. You keep hearing the same thing about them: "They don't work anymore." And I can see why people think that. Because a lot of them don't. But it's not the model that's broken. It's how they're being run. A few years ago,...
The Course Isn’t Dead. Yours Might Be.
It's become very fashionable to say digital products are over. That you can't sell information anymore. That everything is free now so no one buys. I understand why people think that. There's more content out there than anyone could get through in a lifetime. Most...
The Attention War And How To Win It (For Free)
This week we’re talking about the attention war online… And how you can win it without spending a dime. Right now there are people in offices in California whose entire job is to make sure you don't put your phone down. They’re not there to inform or entertain you but...
The Technique Behind 18M Page Reads (works on everything)
Wow – what a week! The 18M KU Code went live and within a few hours it was sitting at no. 1 on WarriorPlus. Which is lovely, obviously…. But it also made me want to share one of the secrets behind it. Because it doesn't just apply to Kindle books. It applies to every...
Why People Stop Reading Your Stuff (And What To Do About It)
I want to talk about something that matters whether you're writing a book, a newsletter, a blog post or a sales email. Most people lose their readers in the first paragraph. Not because the content isn't good or it’s the wrong topic… But because the opening doesn't do...