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Why Word of Mouth Still Works

I’ve been working on some projects this week that reminded me how we often dismiss the tried and tested in the face of the new and shiny. One, for example, involves a book that will be printed and published in traditional fashion as well as coming out as a d...

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High Ticket = High Profits

Let’s kick off with a look at all things high ticket this week whether you’re a product creator, consultant, affiliate marketer…there’ll be something here for you. Just in case you need convincing that adding high ticket items or services to your ...

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Insights From The London Book Fair

I’ve been at the London Book Fair this week which is the biggest trade show dedicated to all that is new and hot in publishing and that includes ecommerce, content, marketing on and offline, physical and digital goods of all kinds…and, of course, the might...

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How You Can Make Money Out Of Fresh Air

As you know if you read my emails, we’ve been in the woods this week practising a spot of bushcraft and even there among distinctly lo-fi folk I found myself handing out IM advice. I love the fact that people who gather plants and live off the land also unde...

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Traffic & How To Get More Of It To Your Sites

This week we’re talking traffic and more specifically how to get more of it. I’m focusing on this not only because it’s a perennially vital topic for any marketer but also because I had some questions in the wake of recommending Azon Authority which is a...

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How To Push Through Adversity To Success

This week I’m kicking off with something that landed in my inbox and resonated immediately with me – Jeff Walker of Product Launch Formula fame talking to Sean Platt, one of my fave authorpreneurs, about the importance of story in your marketing. This is r...

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What’s New & Hot In Online Marketing

As you know, the internet and IM is constantly evolving and this week I’m going to share with you some of the more useful innovations. First up is the advent of YouTube cards which will help make your videos more interactive. These are really annotations on...

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Finding Your Profitable Passion

It’s Mother’s Day here in the UK and so far I have made my own coffee and served myself a croissant…although I can hardly blame my blissfully snoozing daughter as she did pull an all-night science sleepover at school! Hearing her enthuse about the many f...

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Free Stuff For Everyone!

It’s been such a mixed bag of a week for me business-wise, including back to back client meetings, new product creation, affiliate promotions et al that I decided to reflect that in this week’s newsletter. I try every week to find freebie tools, tips and t...

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Solve Your Work Problems By Drawing Toast

This week I’ve been revisiting some tried and tested resources to see what’s new as well as checking out brand new stuff. My first recommendation is that you take a look or another look at the Duct Tape Marketing ebook selection – all for nada and coveri...

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