Today, we’re diving into something close to my heart: achieving big dreams with a small audience. Trust me, it’s not only possible – it’s incredibly rewarding.
And let’s start with a myth buster…whisper it…size doesn’t always matter!
You don’t need a huge audience to make a significant impact (or income)! Sometimes, a cozy virtual room full of engaged, enthusiastic people is all it takes to create magic.
Here’s why a smaller audience can be your superpower:
Deeper Connections: With a smaller list, you can foster genuine relationships, making each member feel like a VIP.
Higher Engagement: Less can indeed be more when it comes to engagement rates and feedback.
Tailored Offerings: You can create hyper-specific content and products that resonate profoundly with your audience.
Now, how do you turn this compact crowd into a thriving online business? Let’s dive into some strategies:
Supercharge Your Email Marketing
Start by nurturing your list with incredible value. Share tips, stories, and insights that can’t be found just anywhere. Tools like Constant Contact or ConvertKit are perfect for beginners and come packed with resources to help you grow and engage your audience.
They also have some great resources, with these from ConvertKit particular faves of mine:
https://convertkit.com/resources/blog/grow-your-email-list-with-recommendations
https://convertkit.com/resources/blog/self-publishing-checklist
https://convertkit.com/resources/blog/profitable-online-course-ideas
You can find more here:
https://convertkit.com/resources
And their excellent How To Guides here:
https://convertkit.com/resources/guides
There are also some great suggestions for other, no cost autoresponders here:
https://www.wpbeginner.com/showcase/best-free-autoresponder-tools-compared/
Embrace the Power of Social Proof
Even a small group of happy customers can create a wave of credibility. Encourage reviews, testimonials, and social shares.
Platforms like Trustpilot or Yotpo can help you showcase these golden opinions.
You can get started with Yotpo for nada here while Trustpilot is always no cost:
https://accounts.yotpo.com/#/signup?product=reviews&plan=Reviews
Master a Niche Platform
Instead of trying to conquer every social platform, master one where your audience hangs out. Whether it’s Instagram, TikTok, or LinkedIn, become the go-to expert in your niche there.
Use platforms like Canva to create eye-catching content that resonates with your audience.
Create and Sell Digital Products
E-books, courses, templates… your knowledge is valuable! With platforms like Gumroad or Teachable, you can easily create and sell digital products, even to a small audience. You can get started with both for no or a very low investment.
Offer Exclusive Membership or Services
Consider creating a membership program or offering bespoke services. With a smaller audience, you can provide incredible personalized experiences that larger businesses can’t match. Patreon or Memberful are great places to start.
Remember, the size of your audience doesn’t define your success. It’s the quality of connections and the value you provide that truly matter. Start small, think big, and cherish every step of this exciting journey.
Your TED talk this week expands on our theme – how businesses can improve the world and not just the bottom line:
