This week, we’re diving into the art of building an email list that’s not just big, but buzzing with engagement. Because let’s face it, a list filled with engaged subscribers is way more valuable than one full of people who don’t even open your emails, never mind read them.
Why Your Email List is Your Treasure Chest
Before we jump into the how, let’s talk about the why. Your email list is your direct line to your audience – no algorithms, no ads, just you chatting away with your biggest fans.
It’s where the magic of personal connection meets the power of digital marketing.
With that in mind, let’s look at some ways to grow that list which absolutely anyone can use.
Innovative Ways to Grow Your List
1. Leverage the Power of Quizzes
People love quizzes – they’re fun, interactive, and can be incredibly personalized. Create a quiz related to your niche that promises valuable insights in exchange for an email. Tools like Typeform or Interact can help you set up a quiz that ends with a “subscribe for results” prompt.
https://www.typeform.com/try/quiz-builder/
https://www.tryinteract.com/plans/
You can try both for nada.
There’s a great tutorial on how to use quizzes to build a list here:
2. Host a Virtual Event or Webinar
Nothing beats the value of live interaction. Hosting a webinar or a virtual event on topics of interest to your target audience not only positions you as an authority but also builds your email list with attendees who are genuinely interested in what you offer.
Here’s a list of recommended software, some of it no-cost:
https://livestorm.co/free-webinar-software
3. Create a Must-Have Freebie
Offer something irresistible for free – a guide, an ebook, a template – something that solves a real problem for your audience. Make it so good they can’t believe it’s free, and require an email in exchange.
Canva is a great tool to help you design professional-looking lead magnets:
While ChatGPT can help you write or outline it:
4. Utilize Social Media Wisely
Your social media followers are prime candidates for your email list. Use your bio links, stories, and posts to promote your freebies, quizzes, or events. And don’t forget about Pinterest! It’s a powerhouse for driving traffic to lead magnets.
Here’s how you can do that:
5. Partner Up for a Giveaway
Collaborate with a complementary business or influencer in your niche on a giveaway. You’ll both promote it to your audiences, and participants can sign up with their email addresses. This way, you get access to an audience that’s likely to be interested in your content as well.
Here’s an excellent case study on that:
Keeping Your List Engaged
Building your list is just the first step; keeping it engaged is where the real challenge lies. Regular, valuable content is key. Think of your emails as little gifts – something your subscribers look forward to opening. Always aim to educate, entertain, or inspire.
We’ll talk more about that in next week’s newsletter. Remember, building an engaged email list is a marathon, not a sprint. It’s about slowly but surely gathering a community of people who trust and value what you have to say.
Be patient, be consistent, and most importantly, be yourself. Your authenticity is your secret sauce.
In case you need help with that, your TED talk this week will help you discover your authentic self at any age:
