by Amanda | Apr 8, 2020 | Marketing
Yesterday I asked you to decide what transformation you were going to promise – and deliver to – your prospects and customers in your lead magnet or tripwire offer. Today I would like you to map that out so you know the rough shape of your content as well...
by Amanda | Apr 7, 2020 | Marketing
Today we’re using what you did yesterday to start building that irresistible lead magnet or tripwire offer. How are we going to make it irresistible? By giving your target audience exactly what they want and need the most. And how do you know what that is? By using...
by Amanda | Apr 6, 2020 | Marketing, Uncategorized
This challenge is designed to get you more prospects and customers by building your list. This may be your very first list or your tenth – I always advocate segmenting your lists by types of niche, prospect, customer, offer and so on. Segmentation means you will be...
by Amanda | Feb 18, 2020 | Marketing
Story is one of our primary needs. It releases dopamine, creates empathy and boosts engagement, all of which is great for marketing. It’s also a timeless way to connect and share. Story is wonderful for marketing but also for so many aspects of our lives. David...
by Amanda | Feb 8, 2020 | Marketing
You’ve probably noticed I love myth busting when it comes to the popular myths within internet marketing or online selling and product creation, whatever you want to call it. Those myths are to do with dashing things off and getting them out there super quick...
by Amanda | Feb 5, 2020 | Marketing
You’ve no doubt seen the word ‘persuasion’ bandied around in relation to marketing. You’ve also probably heard of Robert Cialdini who wrote his seminal work on the subject, Influence: The Psychology of Persuasion. To save you reading the book...
