You’ve no doubt seen the word ‘persuasion’ bandied around in relation to marketing.
You’ve also probably heard of Robert Cialdini who wrote his seminal work on the subject, Influence: The Psychology of Persuasion.
To save you reading the book (which is great, if dense), here’s as excellent summary of the Science of Persuasion in user-friendly whiteboard video…
And if you want to profit from using one of the most powerful persuasive techniques without any effort, go here:
