What I’d Do If I Was Starting From Scratch Today

A question I get asked surprisingly often is this: "If you had to start over from scratch today, what would you do?" Yep, today. Or at a pinch, this week. The answer might surprise you. First, I wouldn't spend six months trying to choose the perfect business model....

The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

Latest On The Blog


Thank Goodness It’s Not Black Friday

What a week! Thanksgiving for those of you who celebrate it and Black Friday for everyone whether you liked it or not. Don’t know about you but I took one look at the blizzard of emails, ads, shiny offers and supposed discounts and turned everything off. That’s right...

Welcome To My Shiny New Site & Even More Goodness For You!

Huge excitement today because I am unveiling my brand new, revamped site for the first time… Yes, Trusty Marketer has had a makeover and I hope you like the results! I’ll be adding tons of cool new stuff for you over the coming weeks but I wanted to get it up and out...

How To Get Ready For Black Friday & Other Hot Marketing Tips

I am writing this for you with one cat on my lap and the other huddled by the radiator… Yes, winter has set in and everyone is walking around swathed in hats, scarves and gloves doing that very British thing of saying to one another: ‘Cold, isn’t it?’ I hope where you...

Takeaways From Trade Shows That Will Help All Marketers

I am just back from two big trade shows – the Spirit of Christmas Show and the Conde Nast Travel Show and am keen to share with you some key takeaways from both. First up is how everyone I met was on it when it came to building an email list. This is an absolute...

Be Inspired To A Better You & A Better Business

There is so much great stuff that I have found for you out there on the great wild web this week that I can’t wait to share it with you… Let’s dive in with this brilliant new idea from Michael Stelzner, founder of Social Media Examiner – it’s a behind the scenes,...

How Anyone Can Succeed. Yes, Even You. Especially You.

I sometimes mention particular people to you in my emails who have succeeded online and off, often against the odds. I usually tell you a bit of their personal story so that you can be inspired into also succeeding…in your own way. In this week’s Takeaways, I want to...

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