What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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Make Your Marketing Real

Make Your Marketing Real

Last week I was talking to you about making marketing real… As in bringing it into the real world instead of the constantly virtual. This week we’re keeping it real and I’m doing that by giving you a behind the scenes look at my week as a marketer, brand strategist,...

How To Turn Your Marketing Into An Event…Online & Off!

How To Turn Your Marketing Into An Event…Online & Off!

Ever get the feeling that IM is not real? That somehow all the digital stuff is dissatisfying because you can’t reach out and touch it? Funnily enough, I feel the same way sometimes which is why this week I’m exploring ways for you to combat that with some real life,...

How To Work From Anywhere…Even Your Own Backyard!

How To Work From Anywhere…Even Your Own Backyard!

 It was the hottest day of the year here in the UK yesterday and, in true Brit fashion, the rail tracks melted. I know this because I was on a train with my daughter as we ground to a halt halfway to London. I love train travel because it gives me time to think...

How To Promote Yourself & Your Stuff

How To Promote Yourself & Your Stuff

I’ve been organising a number of events recently and pulled off a major publicity coup with an upcoming one by getting it featured on a site that has a following of over 2M and a social media reach of twice that along with a substantial mailing list. That was as a...

It’s Fabulous Freebie Time…

It’s Fabulous Freebie Time…

Yesterday I attended a celebration for two young girls, daughters of friends of mine, who were so sweetly overwhelmed with the gifts they were given and so grateful that it has put me in giving mode… So this week I am simply going to inundate you with fabulous...

Increase Sales & Conversions With These Proven Techniques

Increase Sales & Conversions With These Proven Techniques

Have you ever attended a live marketing event? The kind where people sell to you from the stage? If you haven’t, I strongly suggest you do because you will learn more from seeing their techniques put into action than any amount of blog posts or even courses. I was at...

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