I’ve been organising a number of events recently and pulled off a major publicity coup with an upcoming one by getting it featured on a site that has a following of over 2M and a social media reach of twice that along with a substantial mailing list.
That was as a result of a publicity strategy I planned and put in place and I highly recommend that you do the same not just for events, if you organise them, but for your sites, products, major promotions and anything else that is newsworthy.
The first step, of course, is to realise that what you are doing is worthy of attention and that the more you get, the better for you and your business.
Once you have recognised that, you then have to plan how and when you are going to leverage all the platforms and opportunities at your disposal.
I’m going to share some suggestions with you here along with resources to help you benefit from the increased traffic, authority, audience and sales that you will get from following such a strategy.
Let’s start by looking at how you can promote and leverage your content – something most of us create or produce (or at least, you should be….)
Here are 107 ways to promote your blog and its content so it really works for you:
As well as a complete, step by step beginner’s guide if this promoting thing is all new to you:
Instagram is a fabulous platform for promotion – I utilised it in this particular promo – and here are some truly excellent ways to use it yourself to promote your blog and, frankly, anything else:
Along with another comprehensive step by step guide:
https://jumpermedia.co/the-ultimate-guide-to-promoting-your-blog-on-instagram/
I realise these all talk about promoting blogs but promotional tactics do not vary much whether you are talking a blog, a product or an event – simply tweak as necessary.
For specific advice on promoting products, take a look at this guide to using Instagram:
The experts at Shopify also have great advice:
https://www.shopify.co.uk/blog/how-to-market-a-product
While yet more experts at Upwork have some advice tailored to product launches:
https://www.upwork.com/hiring/for-clients/20-inexpensive-ways-successfully-promote-product-launch/
And if you are promoting an event, as I was, then here are 10 social media tips for you:
It takes confidence to promote something, whether that’s you or something you have created…
So your TED talk this week will help you develop that confidence:
