What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

Latest On The Blog


How To Get Social In A Time Of Social Distancing

How To Get Social In A Time Of Social Distancing

Checked your screen time recently? Mine is certainly up and so is everyone else’s thanks to the pandemic but one interesting side effect of that is how much more time people are spending on social media. As a marketer, you should be paying attention to this and...

Spring Into Action With These Fabulous Freebies

Spring Into Action With These Fabulous Freebies

My goodness – it’s May. And here we all are, still mostly locked down. This week reminded me more than ever how important it is to slow down and think long term right now as I had another of the attacks of breathlessness and exhaustion which keep coming back to kick...

How To Help Others & Help Yourself At This Time

How To Help Others & Help Yourself At This Time

I’ve been hearing from a lot of people that they don’t feel right simply trying to sell stuff at this time… And I totally get that. It does seem wrong to be focused solely on making money while frontline medical staff are battling to save our loved ones and the world...

Creating vs Consuming & Why You Should Be Doing It

Creating vs Consuming & Why You Should Be Doing It

So how’s that consumption vs creation thing going? Still taking a gazillion courses or ready to create your own…or perhaps another kind of product or promotion? Good. Because you need to be able to do that to be one of those who not only survives this but thrives… And...

You Did It…Or You Could Still Do It!

You Did It…Or You Could Still Do It!

It's the final day of your challenge and just to make it extra special, I am combining it with some extra resources from my Weekend Takeaways newlsetter for you. If you have followed all the steps then by now you will have created a brand new, irresistible lead magnet...

Free Challenge: Day Six

Free Challenge: Day Six

It's Day Six and nearly time to unleash your completed lead magnet or tripwire offer on the world. Yesterday you tweaked and perfected it from the point of view of your ideal customer or target audience. Today you're going to make it look polished and professional...

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