Latest On The Blog
More Internet Marketing Myth Busting For You
You've probably noticed I love myth busting when it comes to the popular myths within internet marketing or online selling and product creation, whatever you want to call it. Those myths are to do with dashing things off and getting them out there super quick and...
How To Use The Science Of Persuasion To Help You Succeed
You've no doubt seen the word 'persuasion' bandied around in relation to marketing. You've also probably heard of Robert Cialdini who wrote his seminal work on the subject, Influence: The Psychology of Persuasion. To save you reading the book (which is great, if...
Some International Marketing Secrets
Happy Palindrome Day – apparently the first truly international one for 909 years. To celebrate, I’m adding an international flavour (that’s how we spell it in good old Blighty) to your Weekend Takeaways…see if you can spot where I do that. Let’s start by following on...
LIke It Long? Good. You Should.
I love it when people try to kill things off… As in, ‘the death of email,’ ‘the death of blogging,’ or the one I especially love: ‘the death of long form copy.’ Long form copy, aka the sales letter as you and I know and (hopefully) love it, is more effective than ever...
Why Your Story Matters In Your Marketing
I teach in my new Easy Peasy Copy the importance of story when it comes to copywriting and marketing. It is important, however, to use story in the right way. Stories should inject that sense of connection and humanity into your sales pages, marketing content and...
One of My Fave YouTube Hacks
I made this quick video for you to show you my fave YouTube hacks for finding great headlines and even great ideas for content and new products: https://www.youtube.com/watch?v=6cDjIVcIeiI&feature=youtu.be And if you want unlimited YouTube traffic, try this:...
