Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

Latest On The Blog


How To Carry On Your Business During Coronavirus

How To Carry On Your Business During Coronavirus

How are you? It’s a question that means so much more this week as our world has changed so fast and when I ask you that I genuinely mean it. How are you mentally, physically, emotionally, financially…? The list is endless and I cannot promise to help you solve all of...

Coronavirus & You – How To Handle It As An Entrepreneur

Coronavirus & You – How To Handle It As An Entrepreneur

It’s been a strange and worrying week for many as Coronavirus has been declared a pandemic and countries put in place various measures. Obviously, people are deeply concerned not just about their health but also their incomes and the two go hand in hand. In this...

Where To Sell Your Stuff Part Two

Where To Sell Your Stuff Part Two

Following on from last week’s look at ways to sell your stuff from your own site, this week we’re looking at external solutions you can use. With almost all of these, although they take away many of the tech headaches you will still have to market and drive traffic to...

Where To Sell Your Stuff Part One

Where To Sell Your Stuff Part One

I often say that the core of my business boils down to ‘make stuff and sell it.’ OK, you can add on various things such as workshops and consulting but essentially that’s the beating heart of it and a model I heartily recommend. But where do you sell it? Off your own...

Mindset Matters…To You And Your Business

Mindset Matters…To You And Your Business

In the past few weeks I have been reminded more than ever that what happens between your ears is crucial to your success as a creator, marketer, entrepreneur…call it what you will. And no, I am not talking about your hairstyle (or lack of one). Adopting and...

The Magical Effect Of Storytelling

The Magical Effect Of Storytelling

Story is one of our primary needs. It releases dopamine, creates empathy and boosts engagement, all of which is great for marketing. It's also a timeless way to connect and share. Story is wonderful for marketing but also for so many aspects of our lives. David...

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