Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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Spring Into Action With These Fabulous Freebies

Spring Into Action With These Fabulous Freebies

My goodness – it’s May. And here we all are, still mostly locked down. This week reminded me more than ever how important it is to slow down and think long term right now as I had another of the attacks of breathlessness and exhaustion which keep coming back to kick...

How To Help Others & Help Yourself At This Time

How To Help Others & Help Yourself At This Time

I’ve been hearing from a lot of people that they don’t feel right simply trying to sell stuff at this time… And I totally get that. It does seem wrong to be focused solely on making money while frontline medical staff are battling to save our loved ones and the world...

Creating vs Consuming & Why You Should Be Doing It

Creating vs Consuming & Why You Should Be Doing It

So how’s that consumption vs creation thing going? Still taking a gazillion courses or ready to create your own…or perhaps another kind of product or promotion? Good. Because you need to be able to do that to be one of those who not only survives this but thrives… And...

You Did It…Or You Could Still Do It!

You Did It…Or You Could Still Do It!

It's the final day of your challenge and just to make it extra special, I am combining it with some extra resources from my Weekend Takeaways newlsetter for you. If you have followed all the steps then by now you will have created a brand new, irresistible lead magnet...

Free Challenge: Day Six

Free Challenge: Day Six

It's Day Six and nearly time to unleash your completed lead magnet or tripwire offer on the world. Yesterday you tweaked and perfected it from the point of view of your ideal customer or target audience. Today you're going to make it look polished and professional...

Free Challenge: Day Five

Free Challenge: Day Five

Yesterday I asked you to just get your material down for your lead magnet or tripwire offer although I appreciate that, if you have chosen to do the latter, it may take a little longer. Today I want you to polish and refine that from the perspective of the most...

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Get the FREE Million Dollar Email Course Idea course (I know...how meta!)

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