What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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Take The Big O Approach & Get Tons Of Traffic

Take The Big O Approach & Get Tons Of Traffic

First of all, apologies for the delay in posting Part Two of the Pinterest ad campaign training series. I’ve been swamped working on the actual launch campaign which covered all sorts of platforms and angles, including producing a lot of content. Now that we have...

Get Inspired, Get Insider Tips & Get Succeeding

Get Inspired, Get Insider Tips & Get Succeeding

I’ve been taking you behind the scenes of my successful Pinterest campaigns this week and will continue to do so next week as well so it only seems right to focus on just about my favourite platform in this newsletter. Why do I love it so much? Because it’s created...

How To Power Up On Pinterest

How To Power Up On Pinterest

This is a case study of a campaign I am currently running on Pinterest using a combination of paid Pinterest ads and organic pins. It has proved so successful that I thought I would write it up so you can do the same. With any ad or marketing campaign, you have to...

How A Challenge Can Bring You More Traffic, Customers And Sales

How A Challenge Can Bring You More Traffic, Customers And Sales

You may have noticed I love a challenge. I recommended one to you yesterday and I ran one for you recently… And that’s because they really work for both the person running them and the participants. That’s the key really – on a challenge, you have to participate...

Make It Your Independence Day With These Freebies…

Make It Your Independence Day With These Freebies…

It’s a holiday weekend in more ways than one… In the US, it’s Independence Day weekend and in the UK the pubs reopened after three months of lockdown. If you would like to keep your focus on your own independence as an entrepreneur or freelancer then I’m here to help...

Add Magic To Your Marketing With These Freebies

Add Magic To Your Marketing With These Freebies

Times…they are confusing. Lockdowns ease, lockdowns are reimposed. Don’t know about you but I am just trying to take each day as it comes. In that spirit, I thought I would have a look around at some of those pandemical offers and see what was still good for you to...

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