First of all, apologies for the delay in posting Part Two of the Pinterest ad campaign training series.
I’ve been swamped working on the actual launch campaign which covered all sorts of platforms and angles, including producing a lot of content.
Now that we have actually launched, I will get back to that for you but I thought it would be useful to look at using those other platforms organically (aka the Big O for Organic) to bring traffic to your sites and campaigns.
Before I do that, a quick primer on my content strategy. I reuse and repurpose content as much as possible by posting excerpts from blog posts as well as linking back to them, turning those blog posts into videos (I use lumen5 for this as it does it automatically) and using those videos in various lengths for pins, IGTV and TikTok.
I strongly recommend you do the same as it will save you hours of creating original content each time.
Please also remember that you can post the same material to different sites that you own without a Google penalty. It’s only if you repost it on the same site that you will be penalised for duplicate content.
That said, let’s look at the various platforms and start with the one you probably use the least but which can bring you a lot of engagement when used correctly and that is LinkedIn.
I reposted blog posts and links to blog posts to LinkedIn for organic engagement with really good results.
I made sure to use relevant hashtags and my network is very much built around the right interests.
For more on the strategy I use and how to get more organic engagement on LinkedIn, take a look at this:
There are also ten great tips here, especially the one on using video:
https://www.cmswire.com/digital-marketing/10-tips-to-maximize-your-linkedin-organic-reach/
Next, let’s talk TikTok. This is the platform to which I am newest as a marketer and it’s important to remember that the audience here is largely young and have specific interests.
Of course, it’s important to consider your audience on any platform, and I will share more insights on that with regard to Pinterest, but it’s something that is particularly relevant when it comes to TikTok as it may not be the right arena for you or your product because of this.
I suspect TikTok may also be unfamiliar to many of us so here’s a good guide to getting started there as a marketer:
With some more good tips here:
https://influencermarketinghub.com/tiktok-marketing-guide/
I am still measuring TikTok results but they look promising and I will update you when I have numbers to share.
On now to a much more familiar platform: Instagram. Here, my strategy centred not just around the grid but very much on Instagram stories, especially as you can simultaneously post them to Facebook if the accounts are linked.
This saves a ton of time and resulted in some great engagement. For more on using stories to drive organic traffic, have a look at this:
https://elisedarma.com/blog/drive-traffic-from-instagram
And this:
For some great examples of Facebook and Instagram stories that convert, go here (and close the slightly annoying pop-up):
https://adespresso.com/blog/17-amazing-examples-of-instagram-and-facebook-stories-that-convert/
While if you do want to a stage further, here’s the lowdown on FB and Inst ads:
https://buffer.com/resources/facebook-instagram-stories-ads/
OK, so now let’s talk Pinterest and one of the really cool features of the analytics there are the demographics it serves up to you.
As a result of those, I knew that my audience was 77% female, younger than I expected and most interested in education and entertainment. This meant I could tailor my pins and the content they led to accordingly.
I will show you what I mean in the dedicated posts that will, I promise, be reappearing on the blog from this coming week but, for now, take a look at Neil Patel on the topic:
Your TED talk this week is on something we have all had to become over the past few months and that is resilient – here are three secrets of resilient people that you might want to add to your repertoire:
