What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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Make Your Own Marketing Magic Happen

Make Your Own Marketing Magic Happen

We’re coming to the end of another holiday weekend here in the UK and, in true British fashion, it’s absolutely freezing cold. Never mind – spring is still doing its thing bursting out all over... But besides all that, we have business to discuss. Your business....

How To Grow Your Business & Charge More

How To Grow Your Business & Charge More

There comes a point in every business (even a fledgling one) where you have to think of scaling up. What does that mean? Essentially, expanding. Growing, getting bigger, becoming something you could even sell on when the time is right. How do you do that? Well, there...

Add A Spring To Your Business With These…

Add A Spring To Your Business With These…

It is the most glorious day here in London – bright sunshine, a cloudless sky and that cool, crisp morning air that promises warmth later. We’re off to Kew Gardens later and I will take pics for you (I’m currently writing this with my breakfast coffee to hand). To...

An Experiment For You

An Experiment For You

 I’m going to try a little experiment on you. I want you to read the word on the next line: Webinar What’s your instant reaction? Let me guess… Something like ‘pitchfest,’ ‘aaargh – someone is going to sell me something,’ or maybe just ‘boring’? It’s no secret...

How To Be (More) Successful

How To Be (More) Successful

What does success mean to you? Is it tied to your success as an entrepreneur, creator, coach, marketer or whatever? Or is it more holistic than that, encompassing all areas of your life? One thing is for sure – you want more of it. So this week we are looking at...

How To Go High Ticket Today

How To Go High Ticket Today

This week I want to talk more about high ticket, not least because I’ve been hanging out with someone who thinks nothing of charging 5k and up for her programs. If that instantly makes you wince then don’t worry – high ticket covers a wide price range but essentially...

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