The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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Magic, Mentalism & Marketing

Magic, Mentalism & Marketing

Persuasion… Voodoo trickery or scientific brain manipulation? Actually, it’s a little bit of both and it’s one thing you need to be able to do if you want people to buy from you. And you do want people to buy from you, right? Whether that’s products, services,...

This Is What People Want…

This Is What People Want…

What do people want? The perennial question for a marketer or anyone running an online business. Or at least, it should be. Fashions and trends change, some niches and markets are evergreen and some are fleeting. I think it’s always best to start from the perspective...

Grab A Load Of Free Marketing Guides & Templates

Grab A Load Of Free Marketing Guides & Templates

We had the most glorious sunny weekend here complete with the local fair at which lots of small, local businesses were selling their goods. I was impressed by how many had their online presence and marketing so professionally organised – a consequence partly of the...

Lots Of Freebies For The Jubilee!

Lots Of Freebies For The Jubilee!

Here in the UK we’re coming to the end of the longest ever weekend for the Queen’s Platinum Jubilee...and what a weekend it’s been. The highlight for me was probably the Queen taking tea with Paddington Bear – and if you think I’ve lost my mind, Google it. Aside from...

Your Free Funnel-Building Challenge

Your Free Funnel-Building Challenge

In case you missed it, I’ve been running a challenge this weekend designed to help you create your first – or latest – opt-in and thank you page to kickstart your list and funnel building. If you haven’t yet signed up to take part, you can do so here and get started...

Why Non-Sleazy Marketing Is Sexier…

Why Non-Sleazy Marketing Is Sexier…

Want to know the one huge thing I’ve noticed recently? Lots of great people who hate sleazy marketing as much as me so they’re doing things differently. I don’t know about you but I’m heartily sick of the bro marketing approach complete with ludicrous claims and...

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