Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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Get Fired Up For Success With These…

Get Fired Up For Success With These…

A week into the new year and how’s it going? If it’s not, don’t beat yourself up. There’s plenty of time and, dare I say it, you’re allowed to take things slowly. I know, I know – there’s a whole culture around getting stuff out there fast, money loving speed etc etc…...

Make This A Magical Year

Make This A Magical Year

Happy New Year! I’m writing this on the first day of 2024, sitting in front of the fire in the new place I moved into yesterday and it really does feel like a fresh start… Although I don’t recommend doing what I did and heaving packing boxes around all day before...

One sleep to go…

One sleep to go…

Welcome to your newsletter and a special welcome if you’re joining us from BookCash. It’s good to have you as part of our community. As I write this, it’s Christmas Eve (one sleep to go!) and traditionally a time for looking forward… In our case, to what’s going to be...

It’s B Day!

It’s B Day!

Today is B day… Otherwise known as BookCash day as it went live a couple of hours ago. In celebration of that, it’s also B day for another good reason as I’m going to be sharing a bunch of great book writing and self-publishing resources with you. I chose now to...

Holiday Marketing Help For You!

Holiday Marketing Help For You!

Every year I think I’ll be totally prepared. Every year the holidays catch me out. Don’t get me wrong – I’ve been to all those Christmas fairs I’ve told you about, bought a few gifts and even have a tree outside… But I’m also working to meet deadlines, creating stuff...

Change Your Life – These People Did

Change Your Life – These People Did

I promised to tell you more about my owl evening and I will as there’s a lesson in it for you. My daughter’s birthday treat this year was an owl experience at a conservation centre where we not only saw the most wonderful birds but contributed to their upkeep by being...

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