Amanda, Author at Trusty Marketer

How To Use The Science Of Persuasion To Help You Succeed

by Amanda | Feb 5, 2020 | Marketing

You’ve no doubt seen the word ‘persuasion’ bandied around in relation to marketing. You’ve also probably heard of Robert Cialdini who wrote his seminal work on the subject, Influence: The Psychology of Persuasion. To save you reading the book...

Some International Marketing Secrets

by Amanda | Feb 2, 2020 | Weekend Takeaways

Happy Palindrome Day – apparently the first truly international one for 909 years. To celebrate, I’m adding an international flavour (that’s how we spell it in good old Blighty) to your Weekend Takeaways…see if you can spot where I do that. Let’s start by following on...

LIke It Long? Good. You Should.

by Amanda | Jan 30, 2020 | Marketing

I love it when people try to kill things off… As in, ‘the death of email,’ ‘the death of blogging,’ or the one I especially love: ‘the death of long form copy.’ Long form copy, aka the sales letter as you and I know and (hopefully) love it, is more effective than ever...

Why Your Story Matters In Your Marketing

by Amanda | Jan 29, 2020 | Marketing

I teach in my new Easy Peasy Copy the importance of story when it comes to copywriting and marketing. It is important, however, to use story in the right way. Stories should inject that sense of connection and humanity into your sales pages, marketing content and...

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