The Magical Effect Of Storytelling
Story is one of our primary needs. It releases dopamine, creates empathy and boosts engagement, all of which is great for marketing. It’s also a timeless way to connect and share. Story is wonderful for marketing but also for so many aspects of our lives. David...
Why You Need To Write A Book
Welcome to your slightly belated Weekend Takeaways and, as I launched Bestseller In A Day yesterday, I want to share with you some resources on how writing a book will prove immensely valuable to you and your business. I’d like to start with these wise words from...
How To Make Your Marketing Even More Persuasive
Earlier in the week I shared some resources that delved into persuasion and how you can implement it in your marketing. I want to take that a bit further and show you how you can use persuasion as well as other amplifying techniques in multiple differing situations...