by Amanda | Apr 11, 2020 | Marketing
It’s Day Six and nearly time to unleash your completed lead magnet or tripwire offer on the world. Yesterday you tweaked and perfected it from the point of view of your ideal customer or target audience. Today you’re going to make it look polished and...
by Amanda | Apr 10, 2020 | Marketing
Yesterday I asked you to just get your material down for your lead magnet or tripwire offer although I appreciate that, if you have chosen to do the latter, it may take a little longer. Today I want you to polish and refine that from the perspective of the most...
by Amanda | Apr 9, 2020 | Marketing
Yesterday I set you the challenge of outlining and bullet pointing your lead magnet or tripwire offer content. Today we’re going to start fleshing that out. Now, whatever format you choose to deliver your content – text, video, audio etc – I always believe you need to...
by Amanda | Apr 8, 2020 | Marketing
Yesterday I asked you to decide what transformation you were going to promise – and deliver to – your prospects and customers in your lead magnet or tripwire offer. Today I would like you to map that out so you know the rough shape of your content as well...
by Amanda | Apr 7, 2020 | Marketing
Today we’re using what you did yesterday to start building that irresistible lead magnet or tripwire offer. How are we going to make it irresistible? By giving your target audience exactly what they want and need the most. And how do you know what that is? By using...
