by Amanda | Aug 9, 2026 | Weekend Takeaways
I used the subject line “Size matters” for an email on Friday and yes, I knew exactly what I was doing. I was talking about email lists because one of the things people tend to obsess over in this business is how many subscribers they have. And I understand why. We’ve...
by Amanda | Aug 2, 2026 | Weekend Takeaways
Whenever the marketing world gets turned upside down – and AI has certainly done that – everyone starts asking the same question. “What’s working right now?” It’s a good question. Nobody wants to waste time on something that’s...
by Amanda | Jul 26, 2026 | Weekend Takeaways
You wrote the sales page. It didn’t sell. So you changed the headline. Still nothing. You dropped the price, added a bonus and tried swapping the button colour. A week later you’ve rewritten most of the page and you’ve made enough to buy a couple of...
by Amanda | Jul 19, 2026 | Weekend Takeaways
Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...
by Amanda | Jul 12, 2026 | Weekend Takeaways
This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a “free trial,” and the next, your credit card is crying. Even experienced marketers can end up overcommitted...
