Make it last…

Make it last…

Most of what I see around newsletters right now is focused on growth. How fast to grow… Which platform to use…. How often to send… How to land sponsors… And so on. All of that matters, to a point. But after watching a lot of newsletters come and go, and after running...
Most Digital Products Won’t Survive 2026

Most Digital Products Won’t Survive 2026

If you’ve been feeling a little uneasy about digital products lately, you’re not imagining it. Things are changing. The old model – create one big product, polish it endlessly, then hope it sells – is losing its edge. Not because people have stopped buying...
Don’t Waste Your Time On This…

Don’t Waste Your Time On This…

Last week I showed you how I use AI to spot what stops people from buying. This week I want to show you what most people get wrong before they even start looking. It’s not that most people don’t research. It’s that they research the wrong questions....
Who you need to be in 2026

Who you need to be in 2026

As we edge closer to 2026, I’ve been thinking about something that matters far more than goal-setting. Not what you want to do next year. But who you need to be for those goals to actually happen. I read something recently from Peter Sage that stuck with me. This time...

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