The Read-Through Effect

The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something – a book, a course, a video, an email – and immediately wanted more? Not because you were left with a...
Stop Starting Over

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly – the problem isn’t what they’ve created. It’s the...
The Unglamorous Truth About Passive Income

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you’re doing other things. And the...
Don’t Die In Draft Mode

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching…Planning…Tweaking…Reworking…Watching one more YouTube video…Making another version…Waiting until things calm down…Waiting until you feel more...

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