by Amanda | Nov 16, 2025 | Weekend Takeaways
This time of year always feels a bit different, doesn’t it? Not just because of the holidays, but because there’s this subtle, collective shift in how we think, feel, buy and create. And if you’re someone who makes and sells digital products, that shift matters more...
by Amanda | Nov 9, 2025 | Weekend Takeaways
Every year, there’s a moment when sales just start moving. You’ll notice it because messages land more easily, buyers click faster and even a small promo suddenly performs like a launch. That moment isn’t luck – it’s timing. In my last post, we talked about how...
by Amanda | Nov 2, 2025 | Weekend Takeaways
Every November, I see the same thing happen… Some marketers and creators start coasting, telling themselves it’s too close to Christmas while others quietly pull in a year’s worth of profit in just eight weeks. The difference? One understands how people buy when...
by Amanda | Oct 26, 2025 | Weekend Takeaways
This week, on the back of the launch of AI Freebie Forge, we’re talking about how to make sure your freebie converts. Every high-converting freebie – from printables to checklists to guides – taps into one of three invisible triggers: Curiosity – the...
by Amanda | Oct 19, 2025 | Weekend Takeaways
I’ve created more freebies than I can count. Many of them failed. Not because the content was bad…but because they were built wrong. I spent weeks designing beautiful PDFs, hit publish, watched the downloads roll in…and then nothing. No buyers or buzz… Just inbox...
