by Amanda | Jul 17, 2022 | Weekend Takeaways
Know what I hate? Mediocrity. And there’s a lot of it about. Along with way too much me-too marketing, much of it fuelled by the ‘follow me and you’ll be fab’ brigade. I don’t know if you’ve noticed but I spend my life encouraging you to be you – in other words, to...
by Amanda | Jul 10, 2022 | Weekend Takeaways
Greetings from a hot and sunny London. I know – not what you expected to hear but it’s not all grey skies and umbrellas here in the land of Paddington Bear. What it is though, is a changed city post pandemic, as I’m sure everywhere is right now. People are not...
by Amanda | Jul 3, 2022 | Weekend Takeaways
Sooooo… We’re more than halfway through the year. It’s the 4th of July tomorrow for those of you celebrating (have a great one!). How’s the online thing going? Still floundering around trying this, that and every other shiny new tactic/hack/pushbutton solution that’s...
by Amanda | Jun 26, 2022 | Weekend Takeaways
Persuasion… Voodoo trickery or scientific brain manipulation? Actually, it’s a little bit of both and it’s one thing you need to be able to do if you want people to buy from you. And you do want people to buy from you, right? Whether that’s products, services,...
by Amanda | Jun 19, 2022 | Weekend Takeaways
What do people want? The perennial question for a marketer or anyone running an online business. Or at least, it should be. Fashions and trends change, some niches and markets are evergreen and some are fleeting. I think it’s always best to start from the perspective...
